Branding matters

Don’t underestimate the power of your brand. Branding isn’t just an attractive logo, it’s the whole persona you present to the public.

A lot can be conveyed in a first impression and our goal is to consolidate your business activities, your values are your target audience in a coherent brand identity. The colours, the font, the words that you use and the photos you display all contribute. Creating consistency throughout your online presence, your bricks & mortar premises, and even how staff communicate with customers builds trust, credibility, and long-term brand loyalty.

Timeless, practical and memorable

We take a down-to-earth approach to branding. Design is at the heart of everything we do and good design lasts. We always have longevity, flexibility and practicality in mind when we start on a branding project. These parameters make sure we don’t slip into lazy fashionability, and instead, create brands that last.

Comprehensive Style Guides

For larger corporations with multiple departments producing marketing materials, a comprehensive style guide provides an overarching reference book to ensure the brand, values and character of the company is consistent and professional. Style guides don’t simply tell you what fonts to use or how to position a logo. A comprehensive style guide defines the company, including the tone of voice, choice of language and visual character of the company.